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Lessons in Marketing: Quality Content Travels Faster Than Sound

28 Nov 2022
- admin
- Student Careers
With time, quality has overtaken quantity in terms of many aspects apart from writing examinations where still students just fill pages to get the marks. Quality Content has seen a rise in popularity these days. The easiest way to see the appreciation for quality is through apps like ‘In Shorts’, which just gives a gist of ongoing news and updates the readers on what’s happening currently. In this fast life, no one has time to read long-form content, which is why now the articles usually have more visual elements like pictures and videos. It is psychologically proven that “our visual system is well built and understands information more easily”. We are able to process a lot of data through visual means.

The goal in our marketing communications classroom was to understand quality content and how to make it interesting, bite sized and shareable.

Firstly, Infographics, which includes graphic designing, short videos which tend to explain things better and faster than usual. Infographics are very engaging and effective in the field of marketing. These can be SEO-friendly and thus tend to go viral. When you share content on social media like Facebook, Twitter, Instagram, YouTube you can easily see your content trending. Video content is a very easy way to attract traffic to your site or blogs. It is well researched that a video blog attracts three times as much as inbound traffic. Partnering with platforms like Instagram can also give better reach and improve ranking in SEO.

Secondly, the Dashboard System, where data is entered on the home page and is presented in form of some charts and pictures, which leads to better understanding, analysis and insights. Example: monthly sales reports, weekly sales revenue, etc.

Thirdly, Mobile applications, which have made our life easier. Here, data is confined and we get a lot of information in one go. Applications are easy to use, handy, and just require an internet connection. Let’s take an example of the previously mentioned In Shorts app, where we get information of news around the world just by swiping. It’s that easy and fast and also, very engaging and easy to understand.

Such aspects require Quality content to engage the audience. Content is very important in terms of how people understand it and absorb it.

Editing content to suit the audience’s interest is very important. Therefore, a content creator must master all – from being social media expert to a blogger and a journalist.

Quality content leads to brand awareness, boosts SEO, and drives more website traffic, and thereby, helps in connecting with the audience to benefit them and the organizations.

To know the reach and how trending the content is, Analytics comes into the picture, which results in knowing what kind of content is mostly viewed and liked by the audience. Posting content on similar grounds increases traffic, wherein, more and more readers are attracted to read the article. Generating sales with good quality content is another aspect of the increase in demand for good content writers. Data Analytics plays a major role in finding the interest of the audience and provide a similar product or service to target the intended audience. For instance, in the service industry, a per-year membership is trending these days and people don’t think much and buy those memberships because they seem to very cost-effective to their needs.

At SOIL, the data analytics related curriculum, allows for in-depth study of statistical reasoning with emphasis on application & in-depth coverage of traditional statistical methods. We learn how to present business data meaningfully, how to take decisions estimated from sample statistics, to know the technique of hypothesis testing and to understand how business variables fluctuate and how to manage these in a business scenario.

The subject matter ensures that upon completion, we are able to understand how to translate a real-world problem, design algorithms, solution techniques using computer software, get the ability to analyze and interpret the solutions obtained and translate into directives for action – leading to better and better content strategies.