{"id":20919,"date":"2022-11-28T05:11:09","date_gmt":"2022-11-28T05:11:09","guid":{"rendered":"https:\/\/www.soil.edu.in\/?p=20919"},"modified":"2022-11-28T05:11:09","modified_gmt":"2022-11-28T05:11:09","slug":"lessons-in-marketing-quality-content-travels-faster-than-sound","status":"publish","type":"post","link":"https:\/\/soil.edu.in\/blog\/lessons-in-marketing-quality-content-travels-faster-than-sound\/","title":{"rendered":"Lessons in Marketing: Quality Content Travels Faster Than Sound"},"content":{"rendered":"<style>\n.inner-pic {\ndisplay: none;\n}\n.blog-pic {\nwidth: 100%;\nfloat: none;\ntext-align: center;\nmargin: 0px 0px 0px 0px;\n}\n.blog-pic img {\nwidth: 70% !important;\n}\n.new_blog_section p strong {\nfont-family: 'Franklin Gothic Book', arial;\nfont-weight: 900;\n}\n.new_blog_section ul li strong {\nfont-family: 'Franklin Gothic Book', arial;\nfont-weight: 900;\n}\n.new_blog_section p a {\ncolor: #008037;\n}\n.text-new {\nwidth: 100%;\nfloat: left;\n}\n.new_blog_section .new_blog_right_sidebar ol li {\nbackground-image: none !important;\nlist-style-type: decimal;\ndisplay: list-item !important;\npadding: 0px 0px 15px 10px !important;\n}\n.new_blog_section .new_blog_right_sidebar ol {\npadding: 0px 0px 0px 40px;\nmargin: 0px 0px 0px 0px;\n}\n.blog_wrapper_full .one_column {\npadding: 0px 0px 0px 0px;\nmargin: 0px 0px 0px 0px;\n}\n.pic-new {\nwidth: 100%;\ntext-align: center;\nmargin-top: 30px; 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Quality Content has seen a rise in popularity these days. The easiest way to see the appreciation for quality is through apps like \u2018In Shorts\u2019, which just gives a gist of ongoing news and updates the readers on what\u2019s happening currently. In this fast life, no one has time to read long-form content, which is why now the articles usually have more visual elements like pictures and videos. It is psychologically proven that \u201cour visual system is well built and understands information more easily\u201d. We are able to process a lot of data through visual means.<\/p>\n<div class=\"blog-pic\">\n<p><img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/blog\/wp-content\/uploads\/2022\/11\/lessons-in-marketing.png\" alt=\"Lessons in Marketing: Quality Content Travels Faster Than Sound\" title=\"Lessons in Marketing: Quality Content Travels Faster Than Sound\"><\/p>\n<\/div>\n<p>The goal in our marketing communications classroom was to understand quality content and how to make it interesting, bite sized and shareable. <\/p>\n<p>Firstly, Infographics, which includes graphic designing, short videos which tend to explain things better and faster than usual. Infographics are very engaging and effective in the field of marketing. These can be SEO-friendly and thus tend to go viral. When you share content on social media like Facebook, Twitter, Instagram, YouTube you can easily see your content trending. Video content is a very easy way to attract traffic to your site or blogs. It is well researched that a video blog attracts three times as much as inbound traffic. Partnering with platforms like Instagram can also give better reach and improve ranking in SEO.<\/p>\n<p>Secondly, the Dashboard System, where data is entered on the home page and is presented in form of some charts and pictures, which leads to better understanding, analysis and insights. Example: monthly sales reports, weekly sales revenue, etc.<\/p>\n<p>Thirdly, Mobile applications, which have made our life easier. Here, data is confined and we get a lot of information in one go. Applications are easy to use, handy, and just require an internet connection. Let\u2019s take an example of the previously mentioned In Shorts app, where we get information of news around the world just by swiping. It\u2019s that easy and fast and also, very engaging and easy to understand.<\/p>\n<p>Such aspects require Quality content to engage the audience. Content is very important in terms of how people understand it and absorb it.<\/p>\n<p>Editing content to suit the audience\u2019s interest is very important. Therefore, a content creator must master all \u2013 from being social media expert to a blogger and a journalist.<\/p>\n<p>Quality content leads to brand awareness, boosts SEO, and drives more website traffic, and thereby, helps in connecting with the audience to benefit them and the organizations.<\/p>\n<p>To know the reach and how trending the content is, Analytics comes into the picture, which results in knowing what kind of content is mostly viewed and liked by the audience. Posting content on similar grounds increases traffic, wherein, more and more readers are attracted to read the article. Generating sales with good quality content is another aspect of the increase in demand for good content writers. Data Analytics plays a major role in finding the interest of the audience and provide a similar product or service to target the intended audience. For instance, in the service industry, a per-year membership is trending these days and people don\u2019t think much and buy those memberships because they seem to very cost-effective to their needs.<\/p>\n<p>At SOIL, the data analytics related curriculum, allows for in-depth study of statistical reasoning with emphasis on application &#038; in-depth coverage of traditional statistical methods. We learn how to present business data meaningfully, how to take decisions estimated from sample statistics, to know the technique of hypothesis testing and to understand how business variables fluctuate and how to manage these in a business scenario.<\/p>\n<p>The subject matter ensures that upon completion, we are able to understand how to translate a real-world problem, design algorithms, solution techniques using computer software, get the ability to analyze and interpret the solutions obtained and translate into directives for action \u2013 leading to better and better content strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With time, quality has overtaken quantity in terms of many aspects apart from writing examinations where still students just fill pages to get the marks. Quality Content has seen a rise in popularity these days. The easiest way to see the appreciation for quality is through apps like \u2018In Shorts\u2019, which just gives a gist &hellip; <a href=\"https:\/\/soil.edu.in\/blog\/lessons-in-marketing-quality-content-travels-faster-than-sound\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lessons in Marketing: Quality Content Travels Faster Than Sound&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":20987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"posts_by":[14],"audience":[],"industry":[],"faq":[],"class_list":["post-20919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","posts_by-student-careers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lessons in Marketing: Quality Content Travels Faster Than Sound - Blog - Get to know the details of SOIL&#039;s PGPM and PGDM courses<\/title>\n<meta name=\"description\" content=\"Learn the importance of quality content in marketing with SOIL&#039;s informative article. 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