{"id":11303,"date":"2021-11-10T13:26:48","date_gmt":"2021-11-10T13:26:48","guid":{"rendered":"https:\/\/www.soil.edu.in\/?p=11303"},"modified":"2026-02-05T12:02:14","modified_gmt":"2026-02-05T06:32:14","slug":"the-modern-era-of-marketing","status":"publish","type":"post","link":"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/","title":{"rendered":"The Modern Era of Marketing"},"content":{"rendered":"<style>\n.inner-pic {\ndisplay: none;\n}\n.blog-pic {\nwidth: 100%;\nfloat: left;\ntext-align: center;\n}\n.blog-pic img {\nwidth: 70% !important;\n}\n.new_blog_section p strong {\nfont-family: 'Franklin Gothic Book', arial;\nfont-weight: 900;\n}\n.new_blog_section ul li strong {\nfont-family: 'Franklin Gothic Book', arial;\nfont-weight: 900;\n}\n.new_blog_section p a {\ncolor: #008037;\n}\n.text-new {\nwidth: 100%;\nfloat: left;\n}\n.new_blog_section .new_blog_right_sidebar ol li {\nbackground-image: none !important;\nlist-style-type: decimal;\ndisplay: list-item !important;\npadding: 0px 0px 15px 10px !important;\n}\n.new_blog_section .new_blog_right_sidebar ol {\npadding: 0px 0px 0px 40px;\nmargin: 0px 0px 0px 0px;\n}\n.blog_wrapper_full .one_column {\npadding: 0px 0px 0px 0px;\nmargin: 0px 0px 0px 0px;\n}\n.pic-new {\nwidth: 100%;\ntext-align: center;\n}\n.pic-new img {\nwidth: 100% !important;\n}\n.new_blog_section h6 a {\ncolor: #008037;\n}\n.text-new1 {\nwidth: 100%;\nfloat: left;\nfont-size: 25px !important;\ntext-align: center;\nmargin: 20px 0px 20px 0px !important;\n}\n.new_blog_section .one_column.pb_2 li a {\ncolor: #008037;\n}\n.content-new1 {\npadding-bottom: 0px !important;\n}\n<\/style>\n<p>According  to marketing expert Dylan Vanas, &ldquo;Having a stellar online presence isn&#8217;t any  longer a luxury, but a necessity.&rdquo; So, what should one do to confirm that you  maintain a presence online as a brand? How are you able to build useful  real-life marketing skills? As a marketer, how can one make the most out of one&rsquo;s  marketing strategy? Most significantly, what&#8217;s an honest marketing strategy  which will meet the needs of the modern era?<\/p>\n<div class=\"blog-pic\">\n<p><img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/blog\/wp-content\/uploads\/2021\/11\/the-modern-era-of-marketing.jpg\" alt=\"The Modern Era of Marketing\" title=\"The Modern Era of Marketing\"><\/p>\n<\/div>\n<p>As  the world is changing and the younger generation is moving into leadership  positions, there is a need for adapting and changing age-old marketing  strategies. Customers today have access to a lot of digital content, have  opinions they are not afraid to share and demand more from their favourite  companies and brands. To better engage with their customers, brands should try  to understand the digital footprint of their ideal target audience: their  likes, dislikes, behaviours, goals, insights, and more.<\/p>\n<p>I  believe that marketing is a skill and satisfying customers is an attitude. Marketing  is everywhere. Everything from presenting yourself for a job interview to  selling your products encompasses marketing &#8211; Marketing is not just a function,  it is a philosophy. The core of that philosophy is to analyze the needs of your  customers and then make decisions to satisfy those needs, better than the  competition.<\/p>\n<p>According  to me, here are the five key tenets of Modern Marketing:<\/p>\n<ul class=\"one_column pb_2\">\n<li><strong>Targeting<\/strong>: Targeting  means creating a clear picture of customers by knowing buying patterns, who the  key decision makers are and how they make their decisions. Targeting thus  involves creating unique strategies to suit the customer.<\/li>\n<li><strong>Engagement<\/strong>: Nowadays customers require more engagement and  two-way communication with brands. Its about reaching your TG in the right way  at the right time with the right message, which elicits a response from them.<\/li>\n<li><strong>Conversion<\/strong>: In modern marketing, converting a potential  customer into an actual customer, depends on the marketing efforts in place. This  means devising quality lead to customer plans and working together with the sales  team.<\/li>\n<li><strong>Analytics:<\/strong> Data analytics and reporting are critical to modern  marketing, often more than events and campaigns. Measuring results of any  campaign or marketing plan is one of the most important differentiators in  modern marketing.<\/li>\n<li><strong>Marketing Technology<\/strong>: Technology has changed the way of marketing and  has led to a rise in the new way of marketing which is easy, accessible,  cost-effective, and result-oriented.<\/li>\n<\/ul>\n<p>With  my 3 years of industrial experience in various domains, I have always found  that marketing is an integral part of every business process and domain.<\/p>\n<p>A  career in marketing can take you in several different directions. In today&rsquo;s  world, modern marketing has become a low cost, high impact game than ever  before. Social media platforms and email campaigns have made reaching out to  consumers so much easier &#8211; through appealing content that connects to your  audience instantly.<\/p>\n<p>All  these plans of action and strategies developed my keen interest in learning  marketing to broader my view and get a thorough exploration of customer  perceptions, buyer personas, messaging, communication, data analytics, and much  more, So I decided to peruse my MBA from SOIL choosing Marketing as my major  and analytics as my minor to understand and appreciate the impact data  analytics have on a business in today&rsquo;s era of Industry 4.0<\/p>\n<p>I&rsquo;d  also like to highlight the Marketing Club at SOIL i.e., which aims at making  students align with the new era of marketing and making them industry-fit for  the competitive market ahead. The activities in the club such as (Brand &amp;  Beyond, Tribal to Global, Idea Pitch &amp; Fusion) are designed in such a way  to enhance the students&rsquo; experience and develop entrepreneurship qualities by  applying our classroom learning in practical experiences. The goal of Marketing  Club at SOIL is to support activities and programs that provide value and at  the same time increase club involvement and participation by helping fellow Illuminators  (PGPM, Class of 2022) nurture their talent and skills that will give them an  edge across various functions of marketing.<\/p>\n<p><strong>Karanjeet Singh<\/strong><br \/>\nAssociate  Club Head \u2013 Marketing Club<br \/>\nPGPM,  Class of 2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to marketing expert Dylan Vanas, &ldquo;Having a stellar online presence isn&#8217;t any longer a luxury, but a necessity.&rdquo; So, what should one do to confirm that you maintain a presence online as a brand? How are you able to build useful real-life marketing skills? As a marketer, how can one make the most out &hellip; <a href=\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Modern Era of Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":11389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"posts_by":[],"audience":[],"industry":[],"faq":[],"class_list":["post-11303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Modern Era of Marketing - Blog - Get to know the details of SOIL&#039;s PGPM and PGDM courses<\/title>\n<meta name=\"description\" content=\"Take a look at the SOIL Institute of Management, the best bschool in India&#039;s perspective on the modern era of marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Modern Era of Marketing - Blog - Get to know the details of SOIL&#039;s PGPM and PGDM courses\" \/>\n<meta property=\"og:description\" content=\"Take a look at the SOIL Institute of Management, the best bschool in India&#039;s perspective on the modern era of marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Get to know the details of SOIL&#039;s PGPM and PGDM courses\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T13:26:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T06:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soil.edu.in\/blog\/wp-content\/uploads\/2021\/11\/the-modern-era-of-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.soil.edu.in\/blog\/#\/schema\/person\/c23d47f21e2289d6683a24a4653f6e8e\"},\"headline\":\"The Modern Era of Marketing\",\"datePublished\":\"2021-11-10T13:26:48+00:00\",\"dateModified\":\"2026-02-05T06:32:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/\"},\"wordCount\":693,\"publisher\":{\"@id\":\"https:\/\/www.soil.edu.in\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soil.edu.in\/blog\/wp-content\/uploads\/2021\/11\/the-modern-era-of-marketing.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/\",\"url\":\"https:\/\/soil.edu.in\/blog\/the-modern-era-of-marketing\/\",\"name\":\"The Modern Era of Marketing - 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